Strategic Plan

How will we achieve this?

1. Provide exceptional care and support for people with life limiting illness, their carers and loved ones

• Develop 4 hubs (Purbeck, Poole, Wimborne, Bournemouth) and optimise our impact in each area, with associated funding
• Expand our services, increasing reach in each hub Continue to expand across Dorset though collaboration & partnerships
• Develop and invest in our Virtual services offer
• Ensure our systems are fit for purpose, sustainable and minimize impact on the environment
• HR system and improved volunteer database/system.
• Patient and clinical team input to branding/awareness, marketing & PR strategy
• Investment into targeted volunteer planning and recruitment
• Plan and budget for appropriate resources
• Continue investment in staff development and well being
• Explore nontraditional income opportunities related to our Mission and Vision

2. Offer education to enhance knowledge and understanding at the end of life

• Develop and offer education specific to each hub to enhance local knowledge and understanding at end of life
• Continue to promote and support wider pan Dorset educational initiatives
• Continue and grow partnerships with Bournemouth University, Care homes, PCNs
• Develop educational tools and support for carers
• Develop further our brand/awareness, case for support, key messages
• Invest in volunteer education and development
• Continue investment into staff development, up skilling and well being
• Access educational funding where available
• Plan and budget for appropriate resources

3. Increase awareness of Lewis-Manning Hospice Care and our services to reach more people

• Develop a strategy for marketing, PR and communications that clearly identifies the gap we are filling, states the need and the reasons for our services (for each hub and for our work across Dorset)
• Further develop our branding including clear cases for support and key messages for each hub and pan Dorset, with patient input
• Continue to invest in current and new marketing initiatives
• Invest in our website
• Invest in an intranet
• Develop local fundraising plans and messaging
• Continue with retail acquisition plan of 3 new shops per year
• Extend and invest in education
• Plan and budget for appropriate resources

4. Deliver a sustainable future to support people, their carers and loved ones

• Deliver agreed net income by year 3
• Continue with retail acquisition plan of 3 new shops per year
• Develop fundraising plans for hubs
• Maximise associated funding from services development
• Ensure our systems are fit for purpose including the finance system, website, communications, screening, donor journey, retention, relevance
• Develop our access to marketing expertise
• Increase investment into HR & Volunteering
• Measure and minimise our environmental impact
• Ensure our premises and space provision is fit for purpose
• Continue investment in staff development and well being
• Explore nontraditional income opportunities related to our Mission and Vision
• Plan and budget for appropriate resources
• Maintain our agility

Our Vision

Is to provide our community with outstanding hospice care and support.

Our Values

• Compassion
• Creativity
• Time
• Informed and driven